Google Panda Update
The Google Panda update was introduced in February 2011 with the intention of ensuring that websites
with lesser quality content were penalised when it came to their rankings on Google. From this date
onward this meant that a premium was placed on good quality content, making this a valuable asset to
have when it comes to Search Engine Optimisation (SEO). This update meant that higher quality sites
began to more frequently appear at the top of Google search results for their major key words, in an
attempt to lessen the impact of “content farms”. A content farm is a website which possesses a huge
amount of content which is generally speaking of a poor standard or not relevant to the core purposes of
the site, and the information provided is produced solely to optimise the website’s position on major
search engines, often at the expense of genuine and useful details for the consumer.
By implementing the Google Panda update, and the results that followed, Google have devised a
method which improves the experience of using Google, benefiting both the user as well as Google itself.
Websites with better content noticed a dramatic increase in traffic to their sites, and it also provided
lesser quality websites with an incentive to do the same.
The Google Panda update will not have pleased everybody, but it has certainly improved the service
which Google provides as well as giving extra motivation to website builders to improve the quality and
the content on their websites. The update also provokes website builders to ensure that the content of
their websites matches the relevant search queries, again boosting the user experience on Google. In
short, the Google Panda update is almost exclusively based on content, and this is a key factor of
Search Engine Optimisation going forward.
Benefits Of The Google Panda Update
· Rewards higher quality content
· Introduces a new dimension to Search Engine Optimisation
· Reduces the risk of coming across irrelevant information
· Makes it easier for consumers to find the information they’re looking for
· Websites now have to structure their websites in order to provide more benefit to their users
· Reduces the levels of spam on popular websites